Overall Management and Marketing Insights

Qamar Ali Khan - The Author

What The Author Writes About

Qamar Ali Khan is a passionate writer about marketing, sales, different areas of management, and life. His approach to writing and the selection of the topics is quite unique. He normally writes on the aspects being ignored or unattended by the practicing professionals of the specific field or the audience of a specific post. He writes to explore, not just to add a post. He mentions the hidden realities in marketing and management, as well as life, that have not been much realized by others. So, most of his posts contain some sort of disruption to the traditional thinking and practices. If you want to update yourself with a different and nakedly real insight, follow Qamar's posts.

Who Is The Author

Qamar Ali Khan is MBA (Marketing) and works as a freelance, online and offline, management and marketing consultant and a freelance marketer. He belongs to Pakistan and resides there. Qamar has more than 22 years of rich and highly versatile experience in marketing, sales, business development, general management, and general administration areas. He worked with multiple industries, businesses, and organizations. As a freelance consultant and marketer, he serves a number of businesses, belong to a variety of industries.

Qamar also works as a freelance, online and offline, professional translator and interpreter, for more than 10 years, in the languages of English, Urdu, and Balochi.

How To Connect or Contact With The Author

Connect with Qamar through Google Plus, LinkedIn Profile, and beBee Profile, and follow Qamar on Twitter. Follow this blog to keep yourself up to date about Qamar's unique insights about the things and practices going on in management, marketing, and many other aspects of life.

Comments

Digital Media Marketing! Is it Just a Marketing Strategy?

Title Image Courtesy: http://www.savepageclick.com Digital media marketing refers to all the activities a business performs online, utilizing all the available online resources, to promote something in any way, to acquire a business, or to engage with the audience. It is known as web-based marketing and internet marketing as well. Digital media marketing includes social media marketing, website marketing, email marketing, sharing videos through online resources, podcasting, blogging, referral marketing, search engine optimization, and other similar things. Digital media marketing has become a complementary activity for businesses. The major purpose of every marketing plan or collective marketing activity is to convey the corporate or business message to the target customers. Marketers choose the specific ways and means to convey this message most effectively, with minimum cost, and within the desired period. Digital media provides all the mentioned facili...

12 Basic but Fatal Marketing Planning Mistakes

A marketing plan is the most important part of your business planning. In fact, it is the most vital document of your business. Thinking, conceptualizing, and preparing this plan needs utmost care and the most of your energies. The future of your business depends on the success or otherwise of your marketing plan. Your marketing plan is a reflection of how your organization wants to excel in the coming days or years. When planning for your organization’s marketing roadmap, never let the following fatal mistakes, or any one of them, take over your entire exercise and turn it into a failed show. 1. Marketing Plan is not Written: Have you written your marketing plan? You may have some excellent ideas as to how to push your business ahead. You have a well-thought-out plan as to how to achieve your desired objectives. Everything is just superb, but it’s kept in your brain. If you have not documented what you have in your mind, you can never...

Limitless Dishonesty

Those were the days when I was working for an organization, mainly responsible to manage general administration domain. Including other administrative tasks, the security of the premises was my responsibility. We had two types of security arrangements there: 1- A security company was responsible to guard the premises; and buildings, installations, assets, and people at the premises, 2- We had our own security people deployed on key points, along with the security company's personnel. Our security supervisors were responsible to keep an eye on the performance of the security company as well. I was not satisfied with, and was very much concerned about, the performance of the security company. In fact, I had sent my recommendation to my seniors and the head office to change the company. One morning, when I entered the premises, my security supervisor, Mr. X, came to me in a hurry and said, "Sir! You know what happened last evening?" I said, "What's wrong...