Overall Management and Marketing Insights

It was a rough and tough journey. We were traveling in a hilly area. The road was narrow, twisting, and climbing; surrounded by mighty mountains. This road was built by cutting the hills, so we were moving in the middle of the sky and the earth. One side of the road was walled by very high mountain rocks while the other edge was the end of the available land, into the hundreds of feet of deep ravine, where I could spot the glitter of the river flowing far below, just beneath the road. We were in a 4x4 double-cab pick-up truck, the most suitable vehicle for these terrains and roads. I was accompanying my friend, driving the pick-up. He was an expert driver, well familiar with the conditions, equipped with all the techniques required by this sort of journey. But above his driving skills, he was famous for his sharp business acumen. I always enjoyed being with him as I always learned a lot for every moment I spent with him. I was avoiding looking down the horrible depth of the rav...

Today's world is thriving with technological advancements. Each and every activity of our life is directly or indirectly influenced by the technology; so as the business. It is believed that a business not sensing the importance of technology in its operations would, ultimately, lose the race. Is this true? In my opinion, the nature of the human behavior (behavior of the entrepreneur and management) decides a business's fate, not the technology. The technology is nothing itself, its use creates the difference, and it is the human who uses the technology. So, human factor is the most decisive to drive an organization towards success or failure. The following discussion touches the basics as how and why the the behavior of a businessman and his/her managers makes his/her business to go up or to fall down. A good behavior means growing business, and a bad behavior leads to failure. Sincerity and honesty are the dominating parts of good behavior in business. By adopting and s...