Title Image Courtesy: http://www.savepageclick.com Digital media marketing refers to all the activities a business performs online, utilizing all the available online resources, to promote something in any way, to acquire a business, or to engage with the audience. It is known as web-based marketing and internet marketing as well. Digital media marketing includes social media marketing, website marketing, email marketing, sharing videos through online resources, podcasting, blogging, referral marketing, search engine optimization, and other similar things. Digital media marketing has become a complementary activity for businesses. The major purpose of every marketing plan or collective marketing activity is to convey the corporate or business message to the target customers. Marketers choose the specific ways and means to convey this message most effectively, with minimum cost, and within the desired period. Digital media provides all the mentioned facili...
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