Marketing has evolved. Older forms of advertising such as television ads, yellow page ads, and other print ads are facing stiff competition from digital media . Now, people have become very smart. They can skip the ad to continue with their activities. Today’s consumers are now interested to know what benefits they can derive from a product or offer. So, businesses and companies have realized they need to change the ways they reach out to their customers. The bombardment of product-based advertisements has become less effective. Companies are adopting ways and means to keep and enhance their customers' and prospects' interest level. They are engaging their audience by crafting content that highlights the things that mean more to their audience. Content Marketing is the ongoing process of creating content that includes material to keep the target audience or customers’ interest and engagement level high. According to Content Marketing Institute : " Content mar...
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