Overall Management and Marketing Insights

 Title Image Courtesy: http://www.savepageclick.com  Digital media marketing refers to all the activities a business performs online, utilizing all the available online resources, to promote something in any way, to acquire a business, or to engage with the audience. It is known as web-based marketing and internet marketing as well. Digital media marketing includes social media marketing, website marketing, email marketing, sharing videos through online resources, podcasting, blogging, referral marketing, search engine optimization, and other similar things. Digital media marketing has become a complementary activity for businesses. The major purpose of every marketing plan or collective marketing activity is to convey the corporate or business message to the target customers. Marketers choose the specific ways and means to convey this message most effectively, with minimum cost, and within the desired period. Digital media provides all the mentioned facili...

Marketing has evolved. Older forms of advertising such as television ads, yellow page ads, and other print ads are facing stiff competition from digital media . Now, people have become very smart. They can skip the ad to continue with their activities. Today’s consumers are now interested to know what benefits they can derive from a product or offer. So, businesses and companies have realized they need to change the ways they reach out to their customers. The bombardment of product-based advertisements has become less effective. Companies are adopting ways and means to keep and enhance their customers' and prospects' interest level. They are engaging their audience by crafting content that highlights the things that mean more to their audience. Content Marketing is the ongoing process of creating content that includes material to keep the target audience or customers’ interest and engagement level high. According to   Content Marketing Institute : " Content mar...