Overall Management and Marketing Insights

Title Image Courtesy: news.cuna.org   Whenever I come across job postings about hiring a CEO, marketing, sales, or general management professional, I normally see a common pre-requisite for a candidate: Some specific number of years of professional experience in the relevant industry. I'm sure you have the same observation. This sort of requirement keeps my mind wandering around. I used to think about it, but I couldn't find any solid ground to justify such a requirement.  Is Industry Relevant Experience Really Necessary? cio.com A candidate with several years of relevant domain expertise is selected as CEO, marketing or sales manager, or in a general management position, on the assumption that he/she has a thorough knowledge about their industry to excel in the organization, and to use their interactions in the industry to bring business to the organization. Observing this stereotyped practice, some immediate questions pop up in mind: i. ...

 Title Image Courtesy: http://www.savepageclick.com  Digital media marketing refers to all the activities a business performs online, utilizing all the available online resources, to promote something in any way, to acquire a business, or to engage with the audience. It is known as web-based marketing and internet marketing as well. Digital media marketing includes social media marketing, website marketing, email marketing, sharing videos through online resources, podcasting, blogging, referral marketing, search engine optimization, and other similar things. Digital media marketing has become a complementary activity for businesses. The major purpose of every marketing plan or collective marketing activity is to convey the corporate or business message to the target customers. Marketers choose the specific ways and means to convey this message most effectively, with minimum cost, and within the desired period. Digital media provides all the mentioned facili...

A marketing plan is the most important part of your business planning. In fact, it is the most vital document of your business. Thinking, conceptualizing, and preparing this plan needs utmost care and the most of your energies. The future of your business depends on the success or otherwise of your marketing plan. Your marketing plan is a reflection of how your organization wants to excel in the coming days or years. When planning for your organization’s marketing roadmap, never let the following fatal mistakes, or any one of them, take over your entire exercise and turn it into a failed show.    1.  Marketing Plan is not Written: Have you written your marketing plan? You may have some excellent ideas as to how to push your business ahead. You have a well-thought-out plan as to how to achieve your desired objectives. Everything is just superb, but it’s kept in your brain. If you have not documented what you have in your mind, you can never...