Overall Management and Marketing Insights

A marketing plan is the most important part of your business planning. In fact, it is the most vital document of your business. Thinking, conceptualizing, and preparing this plan needs utmost care and the most of your energies. The future of your business depends on the success or otherwise of your marketing plan. Your marketing plan is a reflection of how your organization wants to excel in the coming days or years. When planning for your organization’s marketing roadmap, never let the following fatal mistakes, or any one of them, take over your entire exercise and turn it into a failed show.    1.  Marketing Plan is not Written: Have you written your marketing plan? You may have some excellent ideas as to how to push your business ahead. You have a well-thought-out plan as to how to achieve your desired objectives. Everything is just superb, but it’s kept in your brain. If you have not documented what you have in your mind, you can never...

What comes in our mind when we hear the word “Communication”? Many, especially professionals, take communication as the exchange of information; verbal, written, unwritten, digital, or any other form. We always make attempts to improve our “information exchange” capabilities, called communication skills, don’t we? Is communication all about exchange of information? Does communication consist of some countable actions? Is communication a deliberate act? Communication is a broader term; might be broader than our imagination. Communication, in fact, is how you present yourself to people and how they perceive you, and their action or reaction according to their perception . The major player is you. It’s you that communicate what you are. Communication skills that we normally want to improve are a tiny part of this huge domain. Until and unless you improve yourself, improving a tiny part of you is a useless effort. It must be remembered that every bit of you communicates s...

Marketing has evolved. Older forms of advertising such as television ads, yellow page ads, and other print ads are facing stiff competition from digital media . Now, people have become very smart. They can skip the ad to continue with their activities. Today’s consumers are now interested to know what benefits they can derive from a product or offer. So, businesses and companies have realized they need to change the ways they reach out to their customers. The bombardment of product-based advertisements has become less effective. Companies are adopting ways and means to keep and enhance their customers' and prospects' interest level. They are engaging their audience by crafting content that highlights the things that mean more to their audience. Content Marketing is the ongoing process of creating content that includes material to keep the target audience or customers’ interest and engagement level high. According to   Content Marketing Institute : " Content mar...